By now, any B2B marketer worth their salt understands the ins and outs of Account Based Marketing. But creating an outstanding ABM programme, one that exceeds every expectation and delivers exceptional results, is a challenge that many have yet to master. Outstanding ABM programmes go far beyond the typical frameworks of a marketing campaign, blending sales and marketing, rigorous research, and highly creative and targeted messaging to inspire, engage and wow each prospect.

Topics: B2B Team, B2B Marketing Planning, B2B marketing ABM, B2B Marketing Personalisation

72% of business buyers expect communications from businesses that are personalised to suit their needs.

To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…

Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication

 

To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?

Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing

74% of marketers say targeted personalisation increases customer engagement[i]

Do you remember the novelty of receiving that first marketing email which included your name in the subject line or body copy? It was great right? The impact that this tactic had on engagement rates made B2C and B2B marketers alike think they’d uncovered the secret to success. However, as with all things marketing, audiences quickly got wise to it and became jaded and unimpressed. So what now? Does that mean personalisation is dead? Certainly not. In fact, thanks to today’s ever-advancing technologies and data capturing capabilities, this technique can be more valuable than ever before.

Topics: B2B marketing, B2B Personalisation, B2B Segmentation, B2B Marketing Personalisation