It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue. So now what? Well, yes it’s been a challenging year, but it’s not the end of the story. At Really B2B, we are pragmatic experts who adapt and overcome issues, so here are a couple of ways you can ensure your remaining marketing people are maximising their efforts… and your bottom line.

Topics: B2B Marketing Team, B2B Marketing Strategy, 2021 planning

 After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I was finally ready for a 9 to 5. 

Topics: B2B Marketing Team, B2B Marketing Training, b2b marketing career, b2b marketing account executive

In a recent study by Workfront, it was found that the main cause of stress for marketers was feeling overloaded (chosen by 80% of respondents). In addition to this, when asked what makes them dread their job most, 51% of marketers said ‘juggling all of their work to get it done in a 40-hour week’.

Topics: B2B marketing, B2B Marketing Skills, B2B Marketing Team

This blog was originally published by Kirsty Dawe, Agency Director, on LinkedIn Pulse.

We’ve all heard of the Greek mythological creatures such as the centaur, the cyclops, dragons and griffins. We’ve also been told about Medusa, whose gaze could turn you to stone. But, if you’re reading this post then you’re probably also aware of the myth that marketing departments are unaccountable brochure-manufacturers that don’t provide high-quality leads to the sales team. I say myth because in today’s modern world, these types of teams should simply be a figment of imagination. With the increase in tools, technology and specialisations, it’s more than possible for marketing teams to prove their worth and shirk these historical misconceptions.

Topics: B2B, B2B marketing, B2B Marketing Team, b2b marketing companies

Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.

Topics: B2B marketing, B2B Business Growth, B2B Sales and Marketing, B2B Marketing Team, business growth

As the group stage of the 2014 FIFA World Cup draws to a close, many teams will be heading home (England included – it’s still sore) no doubt blaming lady luck and their lack of pre-tournament preparation for their poor fortunes. The other teams will be looking ahead to the next round and focusing intently on their next training sessions. Just like in football, B2B marketing success comes from having a good team performance and a solid training regime. As they say… practice makes perfect.

Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Marketing Skills, B2B Marketing Team, B2B Training, B2B Marketing Training

The 2014 FIFA World Cup is well underway and it’s becoming clear what players and formations the managers are going to use in order to progress as far as they can in the competition. But, what team have you picked? In B2B marketing you also have to carefully choose your team and your formation if you are to achieve success.

Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Sales and Marketing, B2B Marketing Team