It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue. So now what? Well, yes it’s been a challenging year, but it’s not the end of the story. At Really B2B, we are pragmatic experts who adapt and overcome issues, so here are a couple of ways you can ensure your remaining marketing people are maximising their efforts… and your bottom line.