Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Biggest B2B Marketing Online Challenges

Posted by Kenneth Connolly on 29-Apr-2016 16:00:00

A recent discussion on social media asked the question ‘What’s your biggest online marketing challenge?’, and the responses had a common theme – content. The key concerns raised by those participating in the discussion were content quantity over quality, writing content that talks ‘with’ readers as opposed to ‘to’ them, and the relevance of content to the decision-makers. In addition to this, respondents also raised concerns over SEO procedures and the distribution of content online. 

Topics: b2b online marketing, b2b marketing pain points, b2b marketing challenges

Growing Internet Usage and B2B Marketing Data

Posted by Kenneth Connolly on 16-Oct-2015 17:30:00

A recent infographic by Domo has highlighted just how quickly internet usage is growing and also how much data is becoming available every single day. To put into perspective just how fast the number of internet users is growing, consider this… the global internet population grew 18.8% from 2013-2015 and now represents 3.2 billion people.

Topics: B2B marketing, B2B Social Media, b2b online marketing

B2B Online Marketing – Are You Doing Everything You Can?

Posted by Kenneth Connolly on 25-Aug-2015 17:18:00

People in the UK now spend an average of 20.5 hours online every single week, compared to 9 hours and 54 minutes a week in 2005 - (Ofcom)

Libraries, phonebooks, and record shops are all things that have become almost obsolete since the arrival of the internet. People read books online, use search engines to find phone numbers they need, and buy their music via online retailers. These are just three randomly chosen examples from a multitude of ways that the internet has changed how we live. The arrival of smartphones and mobile connected devices mean that people are rarely more than an arm’s length away from the internet. So what does this mean for B2B marketing? Well, to cut a long story short, if you’re not marketing online, you’re virtually invisible to almost all buyers.

Topics: B2B marketing, B2B Marketing Channels, b2b online marketing, digital marketing