Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

A B2B Marketing Game of Phones – 5 Tips for Getting Past Gatekeepers

Posted by Libby Morgan on 01-Jul-2016 16:00:00

Unless you’re one of the seemingly few people on the planet who’s never seen it, fantasy drama series Game of Thrones is the TV show of the moment. With millions tuning in to each episode, especially the season finale this week, and fans enthusiastically taking to social media to discuss their favourite actors, plot theories, and (spoiler alert) who’s going to die next, the show’s popularity shows no signs of fading[i].

Topics: B2B marketing, B2B Outbound Marketing, B2B Outbound Sales, b2b marketing gatekeepers

B2B Marketing: The current issues as seen by Kirsty Dawe

Posted by Aimee Binstead on 02-Sep-2014 17:20:00

B2B marketing has always been a complex and fast-moving industry. As a marketing agency director and member of the IDM Business-to-Business Marketing Council, with 15 years’ experience on both client and agency-side, Kirsty Dawe gives us her take on the biggest challenges facing marketers today.

Topics: B2B Inbound marketing, B2B, B2B marketing, B2B Outbound Marketing, B2B Sales Funnel, B2B Marketers, Kirsty Dawe

Outbound & Inbound: A B2B Marketing Match Made In Heaven

Posted by Aimee Binstead on 12-Mar-2014 18:11:00

There is a vicious rumour being spread, that outbound marketing for lead generation is no longer effective. Tactics such as emails to purchased data lists and the traditional channels such as direct mail and telemarketing have been given quite a hard time. There seems to be a common theme in the advent of new marketing disciplines, that the old methods are now redundant. But is it a case of one or the other? Is it inbound versus outbound? Actually, no. It is the integration of strategic outbound and inbound marketing techniques that will prove most successful for B2B lead generation. B2B marketers that can successfully achieve this will reap the benefits.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, B2B ROI, B2B Outbound Marketing