Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

A B2B Marketing Game of Phones – 5 Tips for Getting Past Gatekeepers

Posted by Libby Morgan on 01-Jul-2016 16:00:00

Unless you’re one of the seemingly few people on the planet who’s never seen it, fantasy drama series Game of Thrones is the TV show of the moment. With millions tuning in to each episode, especially the season finale this week, and fans enthusiastically taking to social media to discuss their favourite actors, plot theories, and (spoiler alert) who’s going to die next, the show’s popularity shows no signs of fading[i].

Topics: B2B marketing, B2B Outbound Marketing, B2B Outbound Sales, b2b marketing gatekeepers

B2B Outbound Sales – How Strong is Your Hand?

Posted by John Hatton on 26-Mar-2015 17:25:00

If you’ve ever played a game of cards then you’ll know the player with the strongest hand is the one with the best combination of cards. Therefore, each one is of equal importance.

Topics: B2B, B2B Sales, B2B Outbound Sales, Outbound Sales

[INFOGRAPHIC] Have You Got a Winning B2B Sales Hand?

Posted by Kenneth Connolly on 20-Mar-2015 08:32:00

When it comes to B2B sales, outbound prospecting plays a vital part, despite the ever-growing importance of inbound marketing. To generate the best results though, sales teams must employ the use of multiple channels, just like the winner of Top Trumps is the player with the strongest deck of cards. So, have you got a winning B2B sales hand?

Topics: B2B Lead Generation, B2B Leads, B2B Sales, B2B Sales Channels, B2B Outbound Sales