If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

This weekend, Hollywood is preparing for the biggest annual film awards ceremonies in the world - The Oscars. The award for “Best Original Screenplay” may not be the most prestigious, but it’s the award that celebrates the beauty of a film’s story and script.

Topics: B2B marketing, B2B Personas, b2b marketing stories, b2b marketing storytelling

Most B2B marketers know that it’s quintessentially important to invest time, resources, and energy into creating in-depth B2B buyer personas for each of the decision-makers they are intending on targeting. Or do they? A recent study found that 50% of B2B brands admitted they don't have buyer personas in place[i].

Topics: B2B marketing, B2B Buyers, B2B Personas, B2B Buyer Personas

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B ROI, B2B Personas