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Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Inject rocket fuel into your marketing strategy… with personas

Posted by Harriet Terrill on 24-Apr-2019 13:49:30

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

Is Your B2B Marketing Story Good Enough to Win An Oscar?

Posted by Amy Robertson on 26-Feb-2016 16:45:00

This weekend, Hollywood is preparing for the biggest annual film awards ceremonies in the world - The Oscars. The award for “Best Original Screenplay” may not be the most prestigious, but it’s the award that celebrates the beauty of a film’s story and script.

Topics: B2B marketing, B2B Personas, b2b marketing stories, b2b marketing storytelling

Are You Risking Failure By Not Using B2B Buyer Personas?

Posted by Kenneth Connolly on 25-Nov-2015 17:00:00

Most B2B marketers know that it’s quintessentially important to invest time, resources, and energy into creating in-depth B2B buyer personas for each of the decision-makers they are intending on targeting. Or do they? A recent study found that 50% of B2B brands admitted they don't have buyer personas in place[i].

Topics: B2B marketing, B2B Buyers, B2B Personas, B2B Buyer Personas

B2B Lead Generation – What Not To Do

Posted by Kenneth Connolly on 06-Mar-2015 09:46:00

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B ROI, B2B Personas