Gone are the days of the marketing team one side of the room and sales the other, only speaking to pass over leads. We have reached an age where we need to work smarter to see increased results. Enter, "SMARKETING"...

Topics: B2B Lead Generation, B2B Sales and Marketing, smarketing, sales and marketing alignment

With the 2016 Rio Olympics over, it's clear to see that Team GB really did us proud. The final medal tally was a whopping 67 medals; 27 gold, 23 silver and 17 bronze, and the country is still united in unparalleled support and admiration for our athletes.

Topics: B2B marketing, B2B Sales and Marketing, b2b align sales and marketing

During the early stages of inbound marketing and marketing automation implementation in the business-to-business space, sales were left somewhat ‘out in the cold’. Marketing were gathering huge amounts of information and very little of it was being passed over to the sales team with the lead’s contact details. There was then another shift whereby marketing were providing every piece of information on each lead to the sales team – ultimately overwhelming them.

Topics: B2B Sales, B2B Sales and Marketing, B2B Salespeople

The world of B2B sales is changing… rapidly. Where salespeople were once the go-to contacts for information and advice during the buying process, content and personal research are now taking their place. As buyers educate themselves and manoeuvre through the first 70% of the sales cycle, B2B salespeople are side-lined and left feeling underutilised.

Topics: B2B Sales, B2B Sales and Marketing, b2b salesperson

Given that the sales and marketing teams within a business are the sole generators of new business and income, the title of this post might surprise you. But it’s true, the sales and marketing teams in your company may be costing you money due to wasted time, effort, and resources.

Topics: B2B marketing, B2B Sales, B2B Sales and Marketing

Topics: B2B Lead Generation, B2B Leads, B2B Sales, B2B Sales and Marketing

Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.

Topics: B2B marketing, B2B Business Growth, B2B Sales and Marketing, B2B Marketing Team, business growth

B2B sales is changing rapidly and salespeople must change with it. Check out the infographic below to learn why salespeople should utilise social media in order to uncover new business gems.

Topics: B2B, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Social Media, B2B Social, B2B Social Selling, B2B Salespeople

With the quarter-finals of the 2014 FIFA World Cup starting tomorrow, the atmosphere is reaching fever pitch in Brazil. As the remaining teams battle it out, it’s clear that a main factor in achieving success is accurate and efficient passing. This is the same as the relationship between B2B sales and marketing, because only by completing a first-class pass of a lead from marketing to sales, can everyone benefit and the company succeed. 

Topics: B2B Leads, b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team

The 2014 FIFA World Cup is well underway and it’s becoming clear what players and formations the managers are going to use in order to progress as far as they can in the competition. But, what team have you picked? In B2B marketing you also have to carefully choose your team and your formation if you are to achieve success.

Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Sales and Marketing, B2B Marketing Team

Now that the different skill sets of B2B marketing have been identified, it's time to see how strong your team is.

Topics: B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales and Marketing, B2B Marketing Skills

For any business to achieve sales and increase revenue, making sure you have the ultimate B2B sales and marketing dream team is a must.

To make sure your B2B marketing and sales teams are the best they could be, download the follow-up tip sheet.

 

Topics: B2B marketing, B2B Sales, B2B Sales and Marketing, Infographics, B2B Sales team

As we’ve discussed previously throughout this blog, aligning your sales and marketing teams will result in a clearer understanding of your prospects and increase your leads, sales and revenue. The relationship between these two parties is based on information sharing and clear boundaries/criteria.

Topics: B2B Lead Generation, B2B marketing, B2B Sales, B2B Sales-Qualified Leads, B2B Sales and Marketing, B2B Sales team

Uniting sales and marketing and focusing their attention on the needs of the prospects are sure-fire ways to generate leads, sales and revenue for your business. To see the best results from this alignment though, there needs to be a continuous collaboration and a commitment to information sharing between the two parties.

Topics: b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team

Sales and marketing are the petty squabblers of the business world. Sales believe that marketing aren’t providing enough high-quality leads; and marketing believes that sales aren’t converting enough of the leads they do provide.

Topics: B2B Leads, b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team