Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Is your funnel people centric?

Posted by Rachel Holmes on 17-Jun-2020 10:46:41

I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.

Topics: B2B Sales Funnel, B2B Sales-Qualified Leads, b2b customer experience, #b2bmarketing, b2b communication, customer centric, mql

B2B Marketing: The current issues as seen by Kirsty Dawe

Posted by Aimee Binstead on 02-Sep-2014 17:20:00

B2B marketing has always been a complex and fast-moving industry. As a marketing agency director and member of the IDM Business-to-Business Marketing Council, with 15 years’ experience on both client and agency-side, Kirsty Dawe gives us her take on the biggest challenges facing marketers today.

Topics: B2B Inbound marketing, B2B, B2B marketing, B2B Outbound Marketing, B2B Sales Funnel, B2B Marketers, Kirsty Dawe

The metrics needed to measure B2B marketing ROI

Posted by Kenneth Connolly on 18-Feb-2014 09:07:00

Although the economy is showing signs of recovery, organisations are still cautious about investing large sums of money unless they know that they are guaranteed positive returns. This wariness to invest includes their annual budget allocation and their internal departments. If a department can’t prove its ROI, then it’s very unlikely to see its budget increase over the next twelve months.

Topics: B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales Funnel