Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
When using an inbound marketing strategy, it’s important to remember that your content needs to include key ‘takeaways’ such as hints, tips, facts and figures. This information is data that the reader can take action from in order to make a positive impact on their business.
Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, Infographics
Social media, social media, social media... that’s all we ever hear these days.
Topics: B2B social media marketing, b2b sales leads, B2B marketing, marketing trends 2013
Direct Mail as a communication channel never actually died... but it was sure close for a while there. Now, it’s making its comeback and it’s gaining strength fast. Granted, it’s no longer a standalone marketing tool, but as part of an integrated campaign, it can still get the results that matter.
Topics: B2B Lead Generation, B2B tips, really b2b, marketing 2013, b2b sales leads, B2B marketing, Direct mail marketing, marketing trends 2013
With the advent of social media, there were whispers that email as a communication channel was on its way out... but that’s certainly not the case.
Topics: B2B Lead Generation, B2B tips, B2B, really b2b, marketing 2013, email marketing, b2b sales leads
If only sending a successful B2B email marketing campaign was as simple as putting together great creative, a compelling offer and an enticing subject line. But, there is so much more to consider. In the quest to get your target market to open and respond to your email, the date and time it is sent is incredibly important.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B email marketing, B2B Email Testing, subject line
Really B2B’s parent company Market Makers has recently released a great online tool for tracking website visitors called, Lead Forensics.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Business Growth, Lead Forensics, B2B web tracking, B2B software
It’s become apparent that businesses are looking for tangible returns on their marketing investment more than ever before.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, accountability, Inbound marketing
As a results-driven B2B marketing agency, we are focused on achieving the very best results for our clients. This means carefully planning and selecting the most appropriate activity and the most effective marketing channels for our clients’ campaigns.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Business Growth, B2B Sales
How focused are you on encouraging your customers to be advocates of your products or services?
Topics: B2B social media marketing, B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing, content marketing, B2B Business Growth, B2B Video Marketing
We came across a great blog article yesterday from a business blogger in the US called Brian Signorelli.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Business Growth
As we move towards the Queen’s Diamond Jubilee celebrating Queen Elizabeth’s 60 years of reign, brands across the nation are bringing out heritage packaging, vintage products and back-in-the-day variations as seen in the early 50s.
Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing, B2B Business Growth
‘Pre-qualifying leads’ isn’t a term typically found in most marketing text books. Despite this, it has become an essential tool for B2B marketers who are looking to generate more revenue with less wastage.
Topics: B2B Inbound marketing, B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing
Since attending the B2B Content Marketing Seminar recently, we’ve been putting the strategy at the very heart of all our campaigns.
Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, Inbound marketing
We’ve just received the fifth wave of the ‘state of the nation’ study for B2B marketers which is based on interviews with industry professionals. And, the good news is that things are looking up - 55% of B2B marketing agencies reported a greater number of enquiries in the past 6 months and 38% reported that the quality of enquiries has improved.
Topics: B2B Lead Generation, b2b sales leads, B2B marketing, Inbound marketing, B2B marketing barometer
I was having dinner the other night to celebrate a friend of ours landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous! The other was that my friend appears to have spent much of his first month as a senior sales executive for a tech company doing what sounds suspiciously like low-level lead qualification.
Topics: B2B Lead Generation, B2B tips, b2b sales leads, real-time marketing, B2B Lead Qualification
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