The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i). Email is here to stay. And for good reason.

Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

If you’re a B2B marketer, keeping up to date with all the latest channels and social media networks is a job in itself. When you add to this every other task social media requires, such as posting, responding, measuring and optimising every platform you have a company presence on, time and resource becomes an issue. If you’re anything like me, having a handy shortcut to managing a social media network is always welcomed. That’s why I’ve put together this quick breakdown of Twitter lists and how they can help you manage your time on Twitter more effectively.

Topics: B2B social media marketing, Twitter, B2B tips, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media

In B2B marketing, visual content is arguably the most effective way to engage with prospects. According to MDG Advertising, articles that contain images result in 94% more total views than those without. As a visual piece of content that turns otherwise complex or dull topics into easy to absorb and engaging information, infographics are just one great tool B2B marketers can use to make content marketing more appealing for prospects. That is, of course, when they are done well.

What is an effective infographic?

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, B2B marketing, Infographics, B2B Marketers, B2B Infographics

With the summer approaching fast and everyone desiring the ideal beach body, there inevitably comes that moment of standing in front of the mirror and identifying your main issues such as lack of muscle, strength and overall fitness. But, before we all head down the gym and jump on the treadmill, we first do the pre-training analysis… i.e. how much do I weigh? How big is my waist? How many press-ups can I actually do? This allows us to set benchmarks from which to improve.

Topics: B2B tips, B2B marketing, Marketing ROI, B2B ROI, B2B Marketing Strength

Now that the different skill sets of B2B marketing have been identified, it's time to see how strong your team is.

Topics: B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales and Marketing, B2B Marketing Skills

When it comes to B2B content marketing, it’s broadly acknowledged that a blog is a key tool for inclusion. As stated by Social Media B2B, ‘companies that blog generate 67% more leads per month than those who don’t’, while a recent study from the CIM and Marketing Profs tells us 79% of the most effective B2B marketers rate blogs as their top tactic. So, we’re agreed – blogging as a B2B lead generation channel is paramount. For many, it’s not the ‘why you need a B2B blog’ that needs to be explored but the ‘how-to’. How do you implement a B2B blog that successfully generates B2B leads and delivers ROI? 

Topics: B2B Lead Generation, B2B Content Marketing, B2B tips, B2B Leads, B2B Blog, How-to, B2B Blog Content B2B

According to Hubspot’s 2014 State of Inbound Marketing Report, nearly 85% of marketers said that they had adopted inbound marketing strategies. This statistic is unsurprising, given that within five minutes of looking through B2B industry websites you’ll see that inbound marketing is still a major talking point and a hot topic of discussion.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales, B2B Marketing Automation, Marketing Automation tools

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, b2b sales leads, B2B marketing, B2B Business Growth, B2B Buyers, SEO

Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B email marketing

“Companies that blog get 55% more leads than those who don't” - Hubspot

Topics: B2B Lead Generation, B2B tips, B2B, B2B marketing, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools, reallyb2b

Direct Mail as a communication channel never actually died... but it was sure close for a while there. Now, it’s making its comeback and it’s gaining strength fast. Granted, it’s no longer a standalone marketing tool, but as part of an integrated campaign, it can still get the results that matter.

Topics: B2B Lead Generation, B2B tips, really b2b, marketing 2013, b2b sales leads, B2B marketing, Direct mail marketing, marketing trends 2013

With the advent of social media, there were whispers that email as a communication channel was on its way out... but that’s certainly not the case.

Topics: B2B Lead Generation, B2B tips, B2B, really b2b, marketing 2013, email marketing, b2b sales leads

Topics: B2B social media marketing, B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing, content marketing, B2B Business Growth, B2B Video Marketing

Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing, B2B Business Growth

Topics: B2B Inbound marketing, B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing