Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

3 reasons you should stop depending on your ‘big fish’ customers

Posted by Kenneth Connolly on 22-Dec-2020 09:18:47

Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why…

Topics: B2B Marketing Strategy, B2B Marketing Planning, Innovation, Big-fish Customers