Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Business Growth: 3 Ways to Increase Staff Productivity

Posted by John Hatton on 19-Feb-2015 17:07:00

In a recent Buyersphere report, it was discovered that over 51% of B2B buyers said improving productivity was the top priority in starting the buying process. This finding perfectly illustrates the understanding that B2B senior managers have in regards to the relationship between productivity and business growth. All businesses are looking to maximise profits and grow as an organisation, but most are also struggling with the undefined roles of this post-recession period. ‘All hands on deck’ may have been the approach during the economic downturn, but nowadays key members of staff are unable to perform their expert skills at an optimum level because of other responsibilities. So, now is the time to rectify this shortcoming and prioritise productivity in every member of staff.

Topics: B2B marketing, B2B Business Growth, B2B Buyers, Growing a B2B business, business growth

A B2B Marketing Christmas Poem

Posted by Kenneth Connolly on 16-Dec-2014 15:22:00

T’was the week before Christmas, and all were in bed
But B2B marketers were using their heads
The New Year approached, and all were aware
Of the changes afoot, but how to prepare?

Topics: B2B, B2B marketing, B2B Marketers, business growth

Growing a SaaS business - is your B2B sales team stretched?

Posted by John Hatton on 13-Nov-2014 16:59:00

Compass, a business analytics firm, has produced a report on SaaS - the trendy, high-growth industry Gartner predicts will shine until at least the end of the decade. Therefore, one would assume, that with a good idea, this is the industry to be in if you want to grow a successful business.

Topics: B2B Sales, Growing a SaaS business, business growth, SaaS business growth, B2B growth

B2B Business Growth – Aligning Marketing & Sales in New Markets

Posted by John Hatton on 14-Oct-2014 16:54:00

Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.

Topics: B2B marketing, B2B Business Growth, B2B Sales and Marketing, B2B Marketing Team, business growth

Business Growth – The Organic Way

Posted by Kenneth Connolly on 02-Oct-2014 17:31:00

78% of CMOs believe custom content is the future of marketing Social Times 

Topics: B2B Inbound marketing, B2B, B2B marketing, Lead Generation, business growth, Demand Generation