Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
Building a successful B2B marketing plan is no mean feat. As the saying goes, building your house on the sand is a bad idea, and the same can be said for your marketing activity. Without a rock-solid foundation, you’re unlikely to achieve the results you’re hoping for. So, we have recommended 5 key pillars you need to get right to create an outstanding B2B marketing plan that drives serious ROI for your business…
Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, martech, Content Strategy
Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through rates, and download numbers for your content, you won’t have the insights you need to avoid bad tactics and replicate good results in future. So, here’s what you need to know about measuring, analysing and optimising your content in 2021…
Topics: B2B Marketing Content, B2B Strategy, B2B Content, B2B Data Analysis, Content Strategy, Optimisation
Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that won’t keep your prospects engaged.
Topics: Marketing ROI, B2B Content, B2B Marketing Strategy, Content Strategy
Follow us
We are part of Xeim
© 2019 Really B2B / All rights reserved / Privacy & Cookies
