The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16^th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Topics: B2B Lead Generation, B2B Demand Generation, B2B Award Winners, customer insight, #b2bawards

The news is out, we have been shortlisted in the B2B Marketing Awards 2022!

Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us to celebrate our team’s amazing work and earn extra recognition in the UK agency space...

Topics: B2B Lead Generation, Lead Generation, B2B Marketing Awards, B2B Awards, Account Based Marketing, customer insight, #b2bawards

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

 

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

 

We’ve included a few tips to make this a little clearer…

Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

Topics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing