Our Business Development Director, Treina Smyth, has presented 5 considerations to have in mind when deciding whether to invest in an agency or deliver your activity through an internal team/ new recruit.

Topics: B2B Marketing Agency, Demand Generation, Out-sourced, In-house

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

78% of CMOs believe custom content is the future of marketing – Social Times 

Topics: B2B Inbound marketing, B2B, B2B marketing, Lead Generation, business growth, Demand Generation

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy