Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Why you need to reimagine your demand gen strategy

Posted by Kenneth Connolly on 08-Jan-2021 14:18:45

As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.

Topics: B2B lead generation strategy, B2B demand generation strategy, digital marketing, marketing technology, b2b martech, personality profiling

B2B Online Marketing – Are You Doing Everything You Can?

Posted by Kenneth Connolly on 25-Aug-2015 17:18:00

People in the UK now spend an average of 20.5 hours online every single week, compared to 9 hours and 54 minutes a week in 2005 - (Ofcom)

Libraries, phonebooks, and record shops are all things that have become almost obsolete since the arrival of the internet. People read books online, use search engines to find phone numbers they need, and buy their music via online retailers. These are just three randomly chosen examples from a multitude of ways that the internet has changed how we live. The arrival of smartphones and mobile connected devices mean that people are rarely more than an arm’s length away from the internet. So what does this mean for B2B marketing? Well, to cut a long story short, if you’re not marketing online, you’re virtually invisible to almost all buyers.

Topics: B2B marketing, B2B Marketing Channels, b2b online marketing, digital marketing