The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i). Email is here to stay. And for good reason.

Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash. 

Topics: B2B, email marketing, B2B marketing, B2B email marketing, B2B Email

182.9billion emails were sent every day in 2013 – The Radicati Group

Topics: email marketing, B2B marketing, B2B email marketing, Email subject lines, B2B Email

With the advent of social media, there were whispers that email as a communication channel was on its way out... but that’s certainly not the case.

Topics: B2B Lead Generation, B2B tips, B2B, really b2b, marketing 2013, email marketing, b2b sales leads