As the Daft Punk track once said, where is your head at?
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Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
As the Daft Punk track once said, where is your head at?
Topics: B2B Marketing Strength, B2B Marketing Skills, Growing a B2B business, B2B Marketing Strategy, B2B Agency
In a recent Buyersphere report, it was discovered that over 51% of B2B buyers said improving productivity was the top priority in starting the buying process. This finding perfectly illustrates the understanding that B2B senior managers have in regards to the relationship between productivity and business growth. All businesses are looking to maximise profits and grow as an organisation, but most are also struggling with the undefined roles of this post-recession period. ‘All hands on deck’ may have been the approach during the economic downturn, but nowadays key members of staff are unable to perform their expert skills at an optimum level because of other responsibilities. So, now is the time to rectify this shortcoming and prioritise productivity in every member of staff.
Topics: B2B marketing, B2B Business Growth, B2B Buyers, Growing a B2B business, business growth
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