Deciding to write a series of how-to guides on the uses and benefits of social media in the world of B2B marketing is like opening a dustbin-sized can of worms. The entire social media ‘landscape’ changes so quickly that in the blink of an eye, one social media site can drop out of fashion and another one take its place. So, why then did I decide to go ahead and write these guides?
Push versus pull marketing; outbound versus inbound marketing; what’s it all about? Let us break it down for you.
Take a look around your house and you’re bound to find items that you just couldn’t wait to buy. But, now that you’ve bought them, they just aren’t as good as you’d hoped and they sit there aimlessly providing neither function nor aesthetic.
When using an inbound marketing strategy, it’s important to remember that your content needs to include key ‘takeaways’ such as hints, tips, facts and figures. This information is data that the reader can take action from in order to make a positive impact on their business.
It’s become apparent that businesses are looking for tangible returns on their marketing investment more than ever before.
Since attending the B2B Content Marketing Seminar recently, we’ve been putting the strategy at the very heart of all our campaigns.
We’ve just received the fifth wave of the ‘state of the nation’ study for B2B marketers which is based on interviews with industry professionals. And, the good news is that things are looking up - 55% of B2B marketing agencies reported a greater number of enquiries in the past 6 months and 38% reported that the quality of enquiries has improved.