In B2B marketing, visual content is arguably the most effective way to engage with prospects. According to MDG Advertising, articles that contain images result in 94% more total views than those without. As a visual piece of content that turns otherwise complex or dull topics into easy to absorb and engaging information, infographics are just one great tool B2B marketers can use to make content marketing more appealing for prospects. That is, of course, when they are done well.

What is an effective infographic?

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, B2B marketing, Infographics, B2B Marketers, B2B Infographics

The world of B2B marketing is constantly changing – new channels, new strategies, new processes, and in some cases new legislation. So, how do modern marketing teams keep up? Are they keeping up?

Topics: B2B marketing, B2B Marketing ROI, B2B ROI, B2B Marketing Strength, Infographics, B2B Lead Nurturing

For any business to achieve sales and increase revenue, making sure you have the ultimate B2B sales and marketing dream team is a must.

To make sure your B2B marketing and sales teams are the best they could be, download the follow-up tip sheet.

 

Topics: B2B marketing, B2B Sales, B2B Sales and Marketing, Infographics, B2B Sales team

When using an inbound marketing strategy, it’s important to remember that your content needs to include key ‘takeaways’ such as hints, tips, facts and figures. This information is data that the reader can take action from in order to make a positive impact on their business.

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, Infographics

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, B2B Video Marketing, Infographics, B2B Pull Marketing