Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

We’re a finalist in the B2B Marketing Awards 2022!

Posted by Daisy Truman on 26-Aug-2022 10:42:03

The news is out, we have been shortlisted in the B2B Marketing Awards 2022!

Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us to celebrate our team’s amazing work and earn extra recognition in the UK agency space...

Topics: B2B Lead Generation, Lead Generation, B2B Marketing Awards, B2B Awards, Account Based Marketing, customer insight, #b2bawards

8 Ways to Generate More B2B Leads at Ecobuild 2015

Posted by Kenneth Connolly on 24-Feb-2015 17:08:00

March 3-5 will see this year’s Ecobuild event take place at ExCeL London; and if last year is anything to go by, it’s going to be HUGE! The 2014 Ecobuild event had over 44,500 attendees, 787 exhibitors and 100+ conference and seminar sessions. Whichever way you look at it, this is a fantastic opportunity to generate leads and revenue for your business.

Topics: B2B Lead Generation, B2B Leads, B2B marketing, Lead Generation, Business Leads, B2B Event Marketing

B2B marketing agency outsourcing – is your product too complex?

Posted by Kenneth Connolly on 25-Nov-2014 16:24:00

When it comes to outsourcing B2B marketing activities there are a myriad of different factors to take into account. Things like the size of your company, the product/service you offer, the complexity of your sales process – these are all things that will affect your decision when choosing a B2B marketing partner.

Topics: B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, Lead Generation, Marketing Agency, B2B Agency

Is your B2B lead generation strategy limited by data?

Posted by John Hatton on 20-Nov-2014 16:00:00

Do you remember that kid in school who would always do their homework on time and regularly finished their project weeks before the hand-in date? Maybe it was you?

Topics: B2B Lead Generation, B2B, B2B Data, Lead Generation, b2b data marketing, data marketing

5 time-saving tips to improve B2B lead generation

Posted by John Hatton on 11-Nov-2014 16:28:00

In management, if your plate isn’t full then it’s probably overflowing. There never seem to be enough hours in the day to achieve everything on your to-do list and every time there is an opportunity for a break, something inevitably pops up or a deadline moves.

Topics: B2B Lead Generation, B2B Sales, Lead Generation, time management, B2B sales lead generation

Business Growth – The Organic Way

Posted by Kenneth Connolly on 02-Oct-2014 17:31:00

78% of CMOs believe custom content is the future of marketing Social Times 

Topics: B2B Inbound marketing, B2B, B2B marketing, Lead Generation, business growth, Demand Generation

B2B Lead Generation – Calls to Action That Get Results

Posted by Kenneth Connolly on 18-Sep-2014 16:59:00

70% of small B2B websites lack a call to action - smallbiztrends

Topics: B2B Lead Generation, B2B, B2B Lead Nurturing, Lead Generation, B2B Calls to action

B2B Demand Generation - Attracting Prospects Into the Sales Funnel

Posted by Kenneth Connolly on 16-Sep-2014 16:53:00

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy

B2B Lead Generation – Increase Sales and Revenue

Posted by Kenneth Connolly on 11-Mar-2014 17:45:00

As discussed previously in this blog, B2B lead generation activity requires huge amounts of research and planning, which is why we created the planning manual and accompanying spreadsheet. Only by reviewing past data from your marketing and sales activity can you begin to plan your future strategies.
The strongest foundation for any lead generation activity is the traditional marketing channels; email, direct mail, telemarketing, events, website, Pay-Per-Click and media advertising. But, in order to utilise them to their full potential, you need to work out what works best for your business and your prospects. What works for one organisation, may not work for another. So, there is always a need to individually review the results for each of the channels used in your past lead generation activity. 

Topics: B2B Lead Generation, B2B Leads, B2B, b2b sales leads, Lead Generation