Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Direct Mail Marketing – high-impact B2B lead generation

Posted by Kenneth Connolly on 09-Jan-2013 12:34:00

Direct Mail as a communication channel never actually died... but it was sure close for a while there. Now, it’s making its comeback and it’s gaining strength fast. Granted, it’s no longer a standalone marketing tool, but as part of an integrated campaign, it can still get the results that matter.

Topics: B2B Lead Generation, B2B tips, really b2b, marketing 2013, b2b sales leads, B2B marketing, Direct mail marketing, marketing trends 2013

B2B Email Benchmark - Improve your lead generation potential

Posted by Kenneth Connolly on 04-Jan-2013 11:27:00

With the advent of social media, there were whispers that email as a communication channel was on its way out... but that’s certainly not the case.

Topics: B2B Lead Generation, B2B tips, B2B, really b2b, marketing 2013, email marketing, b2b sales leads

Thinking about B2B Marketing Accountability driving home for Xmas

Posted by Kenneth Connolly on 18-Dec-2012 09:02:00

Topics: B2B, really b2b, marketing 2013, accountability, marketing trends 2013, reallyb2b