In January 2020, B2B Marketing's Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market.

Topics: Marketing ROI, B2B Marketing Automation, B2B Marketing Strategy, Marketing Automation, martech

It’s hard to believe that the time has rolled around again for the annual B2B Marketing Get Stacked event, but as with most things in the current climate – with a change in approach! Set up as a virtual event, this would typically strike the fear of death by PowerPoint into the hearts of most marketers, but I’m pleased to report that B2B Marketing executed this in a way that was not only smooth running and engaging, but every bit as insightful as previous years.

Topics: B2B Marketing Automation, B2B Lead Qualification, B2B Lead Scoring, Marketing Automation, martech, marketing technology, b2b martech, b2b communication

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

Topics: Marketing Automation, martech, marketing technology, b2b martech, Get Stacked

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Topics: B2B Marketing Automation, Marketing Automation, marketing technology, b2b martech

Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.

This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.

A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer

The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale

An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.

Topics: B2B Marketing Automation, Marketing Automation, Automated Marketing, marketing automation mql

There are nearly 11 times more companies with marketing automation today than there were in early 2011[i]. And yet, 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential[ii].

Topics: B2B marketing, B2B Marketing Automation, Marketing Automation, b2b marketing automation software

When Leonardo da Vinci first thought of his perpetual motion machine and drew his 'Study in Perpetual Motion', he was trying to solve one of the greatest achievements in physics.

Topics: B2B Marketing Automation, Marketing Automation, b2b marketing automation software

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

As shown previously in our B2B marketing automation infographic, the process of automating marketing operations may not be as simple as some first thought. In fact, the initial set up of a campaign in a marketing automation tool can actually be quite resource-intensive.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

I recently recalled a childhood memory of being dragged along by my parents when they went to buy furniture for our house. The cavernous warehouse-style shops were filled with ‘scenes’ like living rooms and bedrooms and sometimes kitchens too. Once in this environment, my curiosity would get the better of me and I would run from one stand to the next, jumping on beds, laying on sofas and generally causing mayhem. With me otherwise engaged, my parents had the freedom to explore the items for sale in the store. However, due to its size (and the amount of products on offer), they typically drifted along an unplanned route in a trance-like state. This shopping experience meant many things caught their eye, but they rarely fully engaged, and ultimately they bought nothing.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Lead Nurturing

The automation of processes generally means the loss of jobs and the dehumanisation of organisations – especially in factory settings. But, what if there was a technological solution that worked hand-in-hand with human operatives and helped to save time and money that could be re-invested into other areas of the business? Well, thankfully there is.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

Unsure about whether marketing automation software is right for your business? See the infographic below to learn how the help of automated processes can improve the efficiency of your marketing at each stage of the sales funnel and, ultimately, increase business revenue.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing