Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

5 tips to increase your blog subscribers fast

Posted by Libby Morgan on 16-Jul-2015 17:14:00

So we’ve all been told how important blogs are to a marketing strategy. After all, they’re excellent pieces of content that help us address prospect’s pain points and educate them in short, concise and interesting ways. 

But too many marketers still aren’t making the most of their potential. So here you go… no more excuses, follow these simple rules and within a couple of hours you’ll have a blog that’s ready to start bringing in warm leads and nurture prospects through the sales journey.

Topics: B2B Inbound marketing, B2B Leads, B2B Blog, B2B Marketing Automation, marketing automation software

Join the race towards B2B marketing success

Posted by John Hatton on 03-Jul-2015 09:19:00

On July 3-5, the Formula 1 British Grand Prix returns to Silverstone for another year and promises to bring its usual high levels of excitement and wheel-to-wheel action. As the likes of Hamilton and Vettel push their vehicles to the limit at breakneck speeds, every opportunity to reduce lap times will be grabbed with both hands. Success in this sport is all about scientific levels of research and measurement coupled with a desire to improve efficiency and results (even if only by a tiny bit) every single time.

Topics: B2B marketing, B2B Marketing Automation, B2B Marketers, marketing profit, marketing automation software