Not every prospect is ready to convert at the same time, and it can take a bit of a nudge to push some prospects down the sales funnel. As a lead generation agency, we use content to achieve this goal, and considering it generates 3X the ROI of traditional marketing programmes, the juice is definitely worth the squeeze.[i]
So, whether you are completely new to content marketing, or your current strategy is not having the desired effect, this is the read for you.