Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…
Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing
B2B Marketing recently joined forces with Google to analyse the digital strategy of B2B businesses, and the results were rather eye-opening. 80% of B2B organisations agree that a quality online presence is essential for their business to succeed. However, 85% of respondents rated their online presence as less than 8 out of 10. This means that the majority of companies in the B2B realm believe they have work to do.
Topics: B2B, B2B marketing, B2B Digital Marketing, B2B Marketing Strategy, Marketing Strategy
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