Social media, social media, social media... that’s all we ever hear these days.
Direct Mail as a communication channel never actually died... but it was sure close for a while there. Now, it’s making its comeback and it’s gaining strength fast. Granted, it’s no longer a standalone marketing tool, but as part of an integrated campaign, it can still get the results that matter.
Topics: B2B Lead Generation, B2B tips, really b2b, marketing 2013, b2b sales leads, B2B marketing, Direct mail marketing, marketing trends 2013