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As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.
Topics: B2B lead generation strategy, B2B demand generation strategy, digital marketing, marketing technology, b2b martech, personality profiling
72% of business buyers expect communications from businesses that are personalised to suit their needs.
To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…
Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication
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