Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Agile Marketing - Not Tomorrow, Now!

Posted by Kenneth Connolly on 08-Apr-2016 14:00:00

Devices, technology, mass media and the modern human attention span means that the world is ever-changing. But, why is this such a big deal for B2B marketers? Well, by the time you’ve planned to react to the latest news or industry developments, they’ve already changed again and you’re left out in the cold and out of touch. Traditionally, marketing has been about best-practise planning and implementation, which is still valid today. However, its lack of fluidity means that in many instances, it’s simply unable to react quickly enough to the changing landscape. The fact of the matter is that in order for marketers to keep up and continue generating results, a paradigm shift is needed. So what’s the solution? The answer is agile marketing.

Topics: B2B marketing, real-time marketing, B2B Agile Marketing

B2B Inbound marketing with real-time triggers

Posted by Kenneth Connolly on 25-Jan-2013 09:05:00

If you are looking to increase B2B leads, sales and revenue using an inbound marketing strategy, then there’s a few things you need to be prepared to do – the most important of which is react to real-time triggers.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, content marketing, social media marketing, real-time marketing


Posted by Kenneth Connolly on 26-Jan-2012 13:44:00

I was having dinner the other night to celebrate a friend of ours landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous!  The other was that my friend appears to have spent much of his first month as a senior sales executive for a tech company doing what sounds suspiciously like low-level lead qualification.

Topics: B2B Lead Generation, B2B tips, b2b sales leads, real-time marketing, B2B Lead Qualification