Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Marketing & Lead Generation – Is Your SEO Working?

Posted by Kenneth Connolly on 02-Dec-2014 15:57:00

A recent report by Ascend2 found that search engine optimisation (SEO) is the fourth most effective online tactic used for lead generation, preceded only by email marketing, content marketing and company website. However, the same report also found that SEO is the third most difficult online tactic to execute for lead generation purposes.

Topics: B2B Inbound marketing, B2B Lead Generation, SEO

B2B Buyers Use Their Pain Points in Search Phrases

Posted by Kenneth Connolly on 25-Jun-2013 09:58:00

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, b2b sales leads, B2B marketing, B2B Business Growth, B2B Buyers, SEO