Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

14 marketing actions to use on Twitter today

Posted by Kenneth Connolly on 16-Sep-2015 11:00:00

When it comes to using Twitter for B2B marketing, it can be tempting to assume the platform is best for fostering existing customer engagement or pushing out marketing content such as ebooks and blog posts. However, this assumption is inaccurate. In actual fact, despite its supposedly ‘fluffy’ networking exterior, Twitter can be used strategically to generate quality leads and new business opportunities.

Topics: Twitter, B2B marketing, Twitter marketing

3 Reasons to Use Twitter Lists for B2B Marketing

Posted by Aimee Binstead on 28-May-2014 16:50:00

If you’re a B2B marketer, keeping up to date with all the latest channels and social media networks is a job in itself. When you add to this every other task social media requires, such as posting, responding, measuring and optimising every platform you have a company presence on, time and resource becomes an issue. If you’re anything like me, having a handy shortcut to managing a social media network is always welcomed. That’s why I’ve put together this quick breakdown of Twitter lists and how they can help you manage your time on Twitter more effectively.

Topics: B2B social media marketing, Twitter, B2B tips, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media

17 Influential B2B Marketing Profiles You Must Follow on Twitter

Posted by Aimee Binstead on 25-Mar-2014 17:21:00

It’s a platform both loved and loathed by B2B marketers who debate the relevance of Twitter as an effective B2B lead generation channel. Regardless of our thoughts on this matter, it’s hard to disagree with the fact that Twitter allows instant, easy access to some of the most influential people in the B2B marketing space. With this access comes the ability to keep up to date with the huge array of changes, developments and debates the B2B marketing industry brings, and to use this gained knowledge to fuel our own marketing plans, strategies and goals.

Topics: Twitter, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media, B2B Marketers, B2B Influencers

B2B Social Media Marketing How-to Guide (Part II) - Twitter

Posted by Kenneth Connolly on 11-Mar-2013 10:06:00

The next instalment of the epic trilogy! Ok, so referring to this series of how-to guides as ‘epic’ might be a bit of a stretch (I don’t see Steven Spielberg turning them into movies). But, if you’re looking to create a social media community of followers; easily share your content with them and generate revenue for your business, then this guide is for you.

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, Twitter marketing