If you run your business in a scarcity mindset, it’s incredibly hard to stay focused on the big picture.
Given all of the change’s organisations have been forced to make, just to keep their heads above water, many understandably find themselves in a ‘survival’ mindset. This type of scarcity thinking has its drawbacks. It encourages leaders to avoid taking risks, which in turn minimises creativity and innovation. And if there’s one thing we know about successful marketing campaigns, it’s that original, memorable and impactful strategies drive the best results.
Click on the image to download our top tips to be brave, bold and break free from the 'survival' mindset